"A very good read with old fashion values. Points out the value of common sense that isn't so common anymore. There are many examples of what can be done to help you improve your business and maintain that ever valuable customer relationship. Applying these time-tested principles with your customers will yield you great returns. Using this book, in concert with integrity and honesty, is far more valuable than any MBA program that does not focus on these cherished characteristics."
By: J. McCarthy